Buying campaign to promote climate protection
A Carrotmob campaign is the opposite of a boycott: a group of people spends money to support a business, and in return the business makes an improvement that people care about. It’s a coordinated buying campaign in which customers create a positive incentive (a “carrot”) for businesses to do what people want, such as changes related to energy efficiency waste reduction and other climate/environmental issues. Other carrot mobs can focus on social justice issues, such as selling healthy fruits and vegetables in poor neighborhoods without access, or giving restaurant workers paid sick leave.
Costs: €-€€
